The pitch prepared by a startup is the most important tool to explain their story and generate funding interest.

With dozens of pitches shared on a weekly basis, the first-level screening is often on the basis of the pitch doc itself. At Swan Angel Network, we want to make sure that we can understand your story in-detail. Don’t worry about power-point skills, just please make sure the information you provide is complete and covers all important aspects of your venture.

We’ve put together some basic guidelines on the information you should include in your pitch deck and the financial model. It doesn’t have to follow the exact sequence / story-line, but the deck should cover all these points: